Case Study: Burkes Outlet achieves higher conversions and scalable multi-site commerce with Luminos Labs

Burkes Outlet boosts conversions and scales to three sites with Luminos Labs

Burkes Outlet, a retailer owned by Bealls, Inc., was facing challenges with its Optimizely eCommerce website, including high bounce rates, low conversions, and slow performance. The site's many manual processes were also a barrier to scaling for other brands. To address this, they partnered with vendor Luminos Labs for guidance and to implement a comprehensive solution.

Luminos Labs performed a full audit and implemented numerous fixes, including performance enhancements, user experience notifications, and personalized product widgets. They also added multi-site capabilities and ensured CCPA compliance. As a result, Burkes Outlet saw increased conversion rates and mobile revenue, a decreased bounce rate, and reduced maintenance expenses. The new scalable solution allowed Bealls to successfully launch eCommerce sites for its other brands.

Burkes Outlet