Case Study: Binny's Beverage Depot enhances omnichannel eCommerce with Luminos Labs

Binny's Beverage Depot enhances omnichannel eCommerce with Luminos Labs

Binny's Beverage Depot, a Midwest retailer, faced challenges with its existing eCommerce platform and omnichannel experience. They sought to better connect with customers online while showcasing their in-store personality. Binny's partnered with Luminos Labs, leveraging its eCommerce expertise and the Optimizely Digital Experience Platform, to achieve these goals.

Luminos Labs implemented a client-centric solution featuring an enhanced store locator, in-stock inventory checks on product pages, wish list syncing with a mobile app, and improved search functionality. The solution also included dynamic pricing logic and a new payment gateway for accurate regional processing. This new platform provided Binny's with a scalable architecture that enhanced the customer experience, drove more traffic to their physical stores, and created a true omnichannel experience based on direct client feedback.

Binny's Beverage Depot