Case Study: ASCO Power Technologies improves B2B performance and user experience with Luminos Labs

ASCO Power Technologies launches a faster B2B site with Luminos Labs and improves page performance

The customer, ASCO Power Technologies, faced the challenge of building a new B2B eCommerce website to better manage its product data and digital assets. ASCO Power, a global manufacturer of electrical equipment, sought to leverage the same platform successfully used by its parent company's other brand. They partnered with vendor Luminos Labs to develop this solution using the Optimizely platform alongside BrandMaker PIM and DAM.

Luminos Labs implemented a solution by cloning and restructuring a pre-built Optimizely framework from an existing site, which accelerated development. The vendor focused on eCommerce integrations and data migration, organizing a vast amount of product information. The results included a lightning-fast launch of a rebranded site with drastically improved page performance, enhanced B2B functionality, and a superior overall user experience for ASCO Power.

ASCO Power Technologies