Case Study: Ask Jeeves achieves better online credit-card recommendations for consumers with Lumina Decision Systems

Helping Consumers Online Choose a Credit Card

Ask Jeeves purchased Lumina Decision Systems' consumer Advisor technology and licensed Analytica to create the Jeeves Advisor to help consumers choose the right credit or debit card. Faced with hundreds of VISA card variants with differing rates, fees, rewards and eligibility rules, Ask Jeeves needed a way to guide bewildered consumers to the card that best matched their individual needs.

Lumina Decision Systems used Analytica’s visual modeling and Intelligent Arrays to rapidly build a question-driven advisor that scores products and explains recommendations; the resulting Jeeves Advisor (deployed as the VISA Card Advisor and used by VISA, Nike and others) has helped hundreds of thousands of consumers make better-informed choices and is available 24x7 on the VISA website.

Ask Jeeves