Case Study: Rexam achieves confident, multi-variable manufacturing investment decisions with Lumina Decision Systems' Analytica

Analytica for Manufacturing Investment Evaluation

Rexam, the world’s leading maker of beverage cans (producing over 50 billion cans per year), faced difficult capital‑investment decisions as it moved into novel container formats like the JOLT Battery Bottle™. Selecting the type and capacity of new manufacturing equipment was fraught with uncertainty around demand, pricing, raw‑material costs and currency volatility, so Rexam turned to Analytica from Lumina Decision Systems to model these multi‑variable risks.

Lumina Decision Systems’ Analytica provided a visual, probability‑based modeling framework that Rexam now uses as its preferred tool for complex analyses. Analytica enabled calculation of IRR, use of probability distributions and sensitivity analysis, and delivered clear graphical results for senior executives—helping Rexam conduct about 25 major analyses (plant consolidation, demand forecasting, pricing harmonization, metal futures) since 1997 and increasing management confidence in investment decisions.

Rexam

Claude Marbach

Director of Operational Analysis