Case Study: Heritage Family Credit Union boosts digital banking engagement with Lumin Digital

How Lumin Digital Helped Heritage Family Credit Union Increase Its Digital Banking Engagement

Heritage Family Credit Union (HFCU), a Vermont-based credit union serving members across Vermont, New Hampshire, New York, and Massachusetts, struggled with an older online banking platform that lacked targeted user messaging, flexible e-service enrollment, continuous enhancements, and consistent ways to promote new features. Lumin Digital provided the credit union with a modern digital banking platform to address these engagement and functionality gaps.

With Lumin Digital’s cloud-based platform, HFCU gained the ability to target users by account type, control feature access, and promote relevant services such as home equity loans, bill pay, remote deposit, and electronic applications across mobile and web. Heritage Family Credit Union reported an “astronomical increase” in remote deposits and bill pay, along with stronger digital adoption overall, while also benefiting from weekly continuous deployment, no downtime, and a more complete omnichannel banking experience.

Heritage Family Credit Union

Katye Munger

Assistant Vice President of eCommerce