Case Study: BCU Drives 5-6% Referral Growth with Lumin Digital

BCU drives 5-6% referral growth with Lumin Digital

BCU, one of the fifty largest credit unions in the United States, faced the challenge of an outdated digital platform that could not provide a seamless, mobile-first user experience or the robust data integration needed to stay relevant. To build a channel-less banking environment and keep pace with technological change, they partnered with Lumin Digital for its cloud-native digital banking platform.

Lumin Digital implemented a feature-rich yet highly customizable solution, enabling BCU to build custom micro apps like a Refer-a-Friend program and a personalized onboarding experience. The results included a seamless transition with zero downtime, over 89% of daily logins from mobile devices, and a referral program that now drives 5-6% of all new member growth for BCU.

BCU