Case Study: South Africa National Convention Bureau boosts Meetings Africa engagement with Lumi

Meetings Africa Gets the Support it Needs from Lumi

The South Africa National Convention Bureau, which manages Meetings Africa in Johannesburg, needed local technology support for the annual pan-African expo. It also wanted to close the gap between the upstairs USB speaker sessions and the main exhibition floor, so more corporate buyers would visit exhibitors downstairs.

The South Africa National Convention Bureau made Lumi the official technology partner for Meetings Africa 2016 and used a customised app based on Lumi Show, plus Lumi Say to drive engagement and visits to the expo floor. Lumi supported the event onsite and helped deliver over 2,300 app opens, more than 1,200 Twitter wall participants, a 64% activation rate for Lumi Say, 161 meeting ratings, 134 “please contact me” requests, and 246 selfie competition entries.

South Africa National Convention Bureau

Bjorn Hufkie

Marketing Manager