Case Study: Meetings Africa boosts exhibitor engagement and onsite support with Lumi

Meetings Africa drives 2,300 app opens and 64% activation with Lumi

Meetings Africa, a large pan-African expo, needed a technology partner capable of providing local on-site support, an area where their previous vendor had failed. They also faced the specific challenge of connecting corporate buyers attending an upstairs speaker event with the main exhibition hall downstairs.

Lumi became the official technology partner, providing a customized app based on Lumi Show to boost engagement and Lumi Say to address the specific challenge. Lumi created an incentive activity within the app that successfully drove buyers to the main exhibition. The results included over 2,300 app feature opens, a 64% activation rate for the Lumi Say activity, and 246 entries for the related competition. Critically, Lumi's on-site support ensured smooth technology operation, leading to no complaints from exhibitors.

Meetings Africa