Case Study: Millward Brown surveys consumers in London with Lumi

Campaign Effectiveness Targeting Consumers on the Move

Millward Brown worked with Lumi and Lightspeed to measure consumer responses to a multinational alcoholic beverage company’s outdoor and digital activity across four specific regions in London. The main challenge was finding enough respondents in the right locations and triggering surveys at the right time.

Using Lumi Say’s mobile app and geo-triggering capabilities, Lightspeed was able to send surveys to panelists as they entered the pre-determined regions over a 7 to 8 week project. Millward Brown successfully surveyed consumers in all four regions and planned to continue using Lumi Say for future geo-targeted studies.

Millward Brown