Case Study: Chalhoub Group identifies $60M in revenue growth opportunity with Lumi AI

Chalhoub Identifies $60M By Driving In-Store Purchases

The Chalhoub Group, a leading partner for luxury brands in the Middle East, sought to increase its sales by driving growth in its average order value (AOV). To identify these new opportunities, the company turned to the analytics platform from vendor Lumi AI.

Lumi AI analyzed customer data and identified that AOV was significantly higher for in-store purchases compared to online transactions. Their solution pinpointed over 950,000 online buyers who were likely open to shopping in-person, revealing a $60 million revenue opportunity if those customers made just one purchase offline. Using Lumi AI's platform, Chalhoub gained actionable insights that directly supported its strategy to improve AOV.

Chalhoub Group