Case Study: Royal Mail achieves £1m advertising savings and faster hiring with Lumesse Talent Acquisition

Online Recruitment Saves £1m in Advertising Spend and Enhances the Candidate Experience

Royal Mail, a large UK logistics employer hiring up to 30,000 people annually (25,000 at Christmas), faced the challenge of modernising a traditionally slow-to-change recruitment approach that relied heavily on press ads and agencies. The organisation needed to speed up hiring, cut costs, improve staff quality and reduce churn while moving to a direct, technology-driven model.

By implementing Lumesse Talent Acquisition for online attraction, testing, selection and onboarding, Royal Mail moved applications, aptitude tests and interview scheduling online, boosting interview attendance from 50% to 90% and reducing time-to-interview from weeks to days. The shift cut advertising costs by £1m in the first year, reduced per-vacancy ad spend to under £275, delivered an expected ROI within a year, improved candidate quality and enabled rollout across almost the entire workforce.

Royal Mail