Case Study: Sonae Sierra achieves enhanced employer brand and streamlined recruitment with Lumesse Talent Acquisition

Improved Ability to Communicate with Candidates Enhances Sonae Sierras Employer Brand

Sonae Sierra, a shopping-centre specialist operating 52 centres across Europe and Brazil, faced an inefficient, manual recruitment process: applications arrived by post or email and were tracked in Excel, with no way to record speculative candidates, generate reports, or meet candidates’ expectations for online application and timely communication. This fragmentation made it slow to identify suitable talent and risked overlooking good candidates while providing a poor candidate experience.

Working with Pro.Skills, Sonae Sierra implemented Lumesse Talent Acquisition to move applications online and create a single applicant database across its European locations. The solution, deployed within months, delivered centralized tracking, automated acknowledgements and communications, and built-in reporting—speeding candidate screening, ensuring consistent handling, enhancing the employer brand, and enabling faster staffing when entering new locations.

Sonae Sierra