Case Study: Sephora triples applicant volume and saves €250,000 annually with Lumesse Talent Acquisition

An Inspiring Talent Acquisition Solution Promotes an Exceptional Employer Brand

Sephora, the LVMH-owned cosmetics retailer with thousands of employees and over 1,000 global stores, faced rapidly growing recruitment needs and wanted to strengthen its employer brand to attract and retain top talent. The company aimed to create an “Entertaining Employment Experience” that reflected its values of innovation, transparency and customer satisfaction while giving candidates a realistic, engaging view of careers at Sephora.

Sephora implemented Lumesse Talent Acquisition and launched a candidate-focused careers portal featuring employee videos, an HR blog, targeted mailings, web chats and screening tools, rolled out across France, Spain, Poland and Italy. The results: applications rose from 50,000 to 150,000 in two years, annual recruitment costs fell by over €250,000, the company became more selective, and it broadened its applicant pool—strengthening its employer brand.

Sephora