Case Study: University of Georgia cuts video production time from weeks to a day with Lumen5

University of Georgia cuts video production from 2 weeks to 1 day with Lumen5

The University of Georgia faced a challenge in scaling its video production to meet rising demand for short-form content that highlighted its research and innovation. Their traditional process for creating explainer videos was a complex, manual workflow that took a specialized team one to two weeks per video, making it impossible to keep pace. This prevented many stories from being told and limited the ability to support media relations with timely assets.

To solve this, the university implemented the Lumen5 AI video platform, which included a custom template built to its exact brand guidelines. This empowered non-technical communicators across campus to create on-brand videos after just a one-hour training session. As a result, Lumen5 helped UGA cut video production time from two weeks to a single day—a 1300% increase in speed—while maintaining the same high engagement rates and view counts, dramatically increasing storytelling capacity across the institution.

University of Georgia