Case Study: Swiss Re achieves faster, on-brand social video production with Lumen5

Swiss Re creates 551 videos a year in 30 minutes with Lumen5

Swiss Re, a leading global reinsurance company, faced a challenge in creating timely and compelling social media videos. Their in-house production team was overloaded and constrained by a ticketing system, creating bottlenecks that prevented the spontaneous content required for effective social storytelling. They sought a solution to empower their own communications team without relying on external agencies and chose the Lumen5 AI video platform to address this need.

By implementing Lumen5, Swiss Re's communications team gained an intuitive, web-based tool to quickly produce branded videos. The solution's AI-powered features, like text-to-video and drag-and-drop editing, allowed them to create a video in just 30 minutes on average. This resulted in a massive increase in output, with one user producing 400 videos and the team creating over 550 videos in a single year, significantly enhancing their social engagement and thought leadership.

Swiss Re