Case Study: NC State University boosts social media engagement and saves time with Lumen5

NC State University boosts video engagement 145% with Lumen5

NC State University, a leading public research institution, needed a faster and more scalable way to create engaging social media videos. Their team lacked the bandwidth for high-end production and found that using traditional editing tools like Adobe Premiere was too time-consuming, taking up to half a business day per video. They also needed to improve their video performance metrics to better connect with their audience of students, alumni, and donors.

The university implemented Lumen5, an AI video creation platform, to streamline production. Using Lumen5, the social media team saved an average of five hours per video, making production eight times faster. This solution led to a significant increase in engagement, including a 118% rise in views, a 145% increase in shares, and a 135% growth in comments. Lumen5 empowered the team to create more branded content efficiently and repurpose it across various platforms.

NC State University