Case Study: Mondadori doubles social engagement with Lumen5

Mondadori doubles engagement and triples video views with Lumen5

Mondadori, an Italian publishing giant, needed a new way to communicate with and engage its audience on social media and website landing pages for its travel publication, Zingarate. The challenge was to find a reliable method for creating high-quality video content at scale to meet these engagement goals.

The Mondadori team chose the Lumen5 video creation platform for its simplicity, reliability, and ability to produce quality videos quickly. By implementing Lumen5, they doubled their social media engagement rates and tripled their average video views year-over-year. The solution also enabled them to produce over 200 videos that reached more than one million people.

Mondadori