Case Study: Mitsubishi Heavy Industries boosts video output and engagement with Lumen5

Mitsubishi Heavy Industries boosts video output 5x with Lumen5

Mitsubishi Heavy Industries (MHI) was struggling with a lengthy and expensive video production process that relied on external agencies. Their challenge was to produce a higher volume of affordable, high-quality video content more quickly to boost engagement on social media, particularly from their Spectra content marketing site. They needed a solution that would allow their team to repurpose existing content without extensive video editing expertise.

By implementing the Lumen5 AI video platform, MHI empowered its editorial team to create professional videos in-house. The intuitive solution significantly sped up their workflow, cutting production time from weeks to hours and reducing costs. As a result, MHI now produces five times more video content, which generates twice as many impressions on LinkedIn and has substantially increased their overall engagement rate.

Mitsubishi Heavy Industries