Case Study: Mondadori Doubles Engagement and Triples Video Views with Lumen5

How Mondadori doubled social media engagement and tripled their video views with Lumen5

Mondadori, the Italian publishing group behind brands like Zingarate, wanted a better way to engage audiences across Facebook, Instagram, and its website landing pages. To support its social content strategy, the team looked for a video creation tool that could help them communicate more effectively at scale, and chose Lumen5.

Using Lumen5, Mondadori created videos easily and reliably, with strong support and simple tools for music, framing, and timing. The results were significant: engagement rates doubled, average views tripled year over year, and the team produced more than 200 Lumen5 videos that reached over one million people.

Mondadori

Alfonso Biondi

Social Video Specialist