Case Study: Taxevity achieves brand consistency with Lumen5

How Lumen5 is helping Taxevity with brand consistency

Taxevity Insurance, a small Canadian family business in finance and insurance, needed a better way to educate its audience and showcase its expertise. Before using Lumen5, Promod Sharma and his team found video creation and editing time-consuming, and their interview-style content focused more on guests than on promoting Taxevity’s own services and brand.

With Lumen5, Taxevity adopted an affordable, intuitive video creation tool to produce educational insurance content and advisor tips. The result was more consistent branding and a higher output of short videos: the team can now create content in about an hour a week and is producing two videos per week, helping increase trust and brand awareness.

Taxevity

Promod Sharma

Actuary Taxevity Insurance