Case Study: NC State University boosts engagement and saves time with Lumen5

How Lumen5 is helping NC State University boost their online presence and drive more traffic

NC State University, a leading public university with 36,000+ students, needed a faster, more affordable way to create engaging videos for its social media channels. The university’s marketing team lacked the bandwidth for high-end video production and was spending too much time editing in Adobe After Effects and Premiere, while also looking to improve the performance of its video content.

To solve this, NC State University turned to Lumen5 to create text-based, on-brand videos more quickly and easily. With Lumen5, the team cut production time by 6x and saved about five hours per video, while also seeing strong engagement gains: a 118% increase in views, 70% more reactions, 135% more comments, and 145% more shares. Lumen5 also helped NC State repurpose content and create more videos with less effort.

NC State University

Drew Sykes

Social Media Director