Case Study: Mitsubishi Heavy Industries boosts video content and speeds workflows with Lumen5

How Lumen5 is helping MHI expand their content strategy and speed up their workflow

Mitsubishi Heavy Industries (MHI), a global manufacturing and engineering leader, needed a better way to balance quality, budget, and timing in its content production. Before working with Lumen5, MHI relied on multiple agencies and faced lengthy video-making and editing processes with too much back-and-forth, making it difficult to produce enough high-quality, affordable video content for its Spectra content marketing site and social channels.

With Lumen5’s easy-to-use video creation platform, MHI was able to produce professional videos in-house without extensive training or third-party production support. The results were strong: MHI now creates five times more video content, its videos generate two times more impressions than other content types, and at least half of its LinkedIn content is now Lumen5 videos, helping boost engagement while cutting time and costs.

Mitsubishi Heavy Industries

Adrian Ngo

Global Advertising and Sponsorships