Lumen5
6 Case Studies
Case Study: CMS boosts LinkedIn engagement and leads with Lumen5
A Lumen5 Case Study
How Lumen5 is helping CMS get in front of their audience and reach their video marketing goals
CMS, a top 10 global law firm with 70+ offices worldwide, needed a faster and more cost-effective way to create video content for social media, especially LinkedIn. After relying on a UK video agency and finding the process too slow and expensive, CMS turned to Lumen5 to help increase video output and improve engagement.
With Lumen5, CMS was able to quickly create videos using templates, a media library, and simple drag-and-drop editing, reducing production time from about a day to around 20 minutes for a short teaser. As a result, CMS increased video production from fewer than 10 videos per year to about 29 per month, while boosting leads by 14%, LinkedIn followers by 47%, and achieving a 3% click-through rate and around 5% engagement.
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CMS
Amsal Alihodzic
Senior Online Marketing Manager