Case Study: Global Healthcare Exchange scales in-house video production with Lumen5

GHX cuts video production from weeks to hours with Lumen5

Global Healthcare Exchange (GHX), a healthcare business and data automation company, faced a significant challenge in producing modern video content for its marketing strategy. The team lacked the in-house resources, time, and technical expertise, forcing them to rely on slow and costly outsourced vendors. To meet audience expectations and present a more modern brand, GHX turned to the Lumen5 AI video platform for a solution.

By implementing Lumen5, GHX empowered its marketing team to create professional, on-brand videos quickly and affordably in-house. The solution drastically reduced production time from weeks to hours and lowered costs by eliminating the need for external vendors. This new agility led to a marked increase in social media engagement, particularly on LinkedIn, allowing GHX to consistently fill a critical gap in its content strategy with impactful video.

Global Healthcare Exchange (ghx)