Case Study: Emerson achieves scalable, on-brand video creation with Lumen5

Emerson creates 1,600+ videos a year with Lumen5

Emerson, a global technology and software company, faced the challenge of converting its highly technical and long-form content into more digestible and engaging media. They needed an efficient tool to refresh legacy content and create new videos that would capture viewer attention without compromising their brand standards. To address this, they turned to the Lumen5 AI video platform.

Lumen5 provided an intuitive, AI-powered solution that enabled Emerson's global teams to quickly produce a high volume of branded video content. Using custom templates, over 60 users created more than 1,600 videos in one year. The solution improved cross-departmental collaboration, supported multilingual audiences with translation features, and allowed Emerson to reallocate budget from production to promotion, significantly increasing their social engagement and reach.

Emerson