Case Study: Electrolux Professional Group Quadruples Video Output and Cuts Agency Spend with Lumen5

Electrolux Professional Group quadruples video output with Lumen5

Electrolux Professional Group, a global leader in food, beverage, and laundry solutions, faced a significant challenge in video production. Their reliance on a fragmented network of expensive external agencies severely limited output, created brand inconsistencies across their 20 global brands, and caused slow turnaround times that led to missed opportunities. The team needed a new way to meet the surging demand for video content without exceeding their budget.

The solution was implementing the Lumen5 AI video platform. Lumen5 provided an intuitive, template-driven system that enforced brand governance and enabled the internal team to create videos quickly. This shift resulted in a quadrupling of video output, a 50-60% reduction in budget, and an ROI achieved after just eight videos. Production time was cut from days to hours, and features like AI voiceover localization further streamlined their global content creation.

Electrolux Professional Group