Case Study: CMS boosts LinkedIn engagement and lead generation with Lumen5

CMS boosts LinkedIn followers by 47% with Lumen5

CMS Legal, a top 10 global law firm, faced the challenge of needing to create more affordable video content to boost engagement on LinkedIn after the platform's algorithm change. Their previous process of hiring a UK-based agency was too time-consuming and expensive. They turned to Lumen5's AI video platform to help them produce videos more efficiently and meet their marketing goals.

By implementing Lumen5, CMS drastically reduced video production time from a week or a full day down to just 20 minutes. This allowed them to increase output from fewer than ten videos per year to nearly 29 per month. The use of Lumen5 resulted in a measurable positive impact, including a 47% increase in LinkedIn followers, a 14% increase in generated leads, and improved click-through and engagement rates.

CMS