Case Study: Cisco boosts global video engagement and localization with Lumen5

Cisco boosts engagement 23% per post with Lumen5

Cisco, a global technology leader, needed a faster and more cost-effective way to create engaging video content for its social media channels to promote thought leadership. The challenge was overcoming the long turnaround times and high costs of using external agencies, which hindered their ability to respond quickly to trends. Cisco turned to Lumen5, an AI video creation platform, to solve this problem.

Using Lumen5, Cisco's team could quickly produce videos in-house, reducing production time from weeks to just minutes. The solution also enabled easy localization of content for international audiences by allowing regional teams to adapt videos. This resulted in a 23% increase in engagement per post, significantly reduced production costs, and increased video views across their social channels.

Cisco