Case Study: Best Western Hotels accelerates branded video creation with Lumen5

Best Western Hotels reduces video creation time by 97% with Lumen5

Best Western Hotels, a global hospitality company with over 4,700 properties, faced a significant challenge in creating agile and cost-effective video content for its more than nineteen distinct brands. Their previous methods, using Adobe After Effects or expensive production agencies, were too slow, unsustainable at scale, and financially prohibitive. They needed a scalable solution to produce high-quality, branded videos that could be easily updated without exorbitant costs.

By implementing the Lumen5 AI video platform, Best Western empowered its marketing team to create videos in-house. Lumen5 provided an intuitive, drag-and-drop interface and AI-powered storyboarding, which drastically reduced production time. The results were substantial: a 97% reduction in video creation time, a 94% cost reduction compared to agencies, and the production of over 480 videos in a single year. Lumen5 became a pivotal tool for a wide range of video content, from Google listings and social media to training videos and executive presentations.

Best Western Hotels