Case Study: Berkshire Hathaway HomeServices California Properties creates 500 videos in 10 months with Lumen5

Berkshire Hathaway HomeServices California Properties creates 500 videos in 10 months with Lumen5

Berkshire Hathaway HomeServices California Properties, a major real estate brokerage, faced the challenge of scaling its video marketing. With only one person creating videos for the entire state, it was impossible to meet the demand from agents who needed engaging content for property listings. They adopted the Lumen5 AI video platform to solve this production bottleneck.

Using Lumen5, the marketing team could transform a set of property photos into a polished video in just six minutes, a process that previously took days. This solution enabled them to create 500 videos in 10 months to support over 1,700 listings. The measurable impact included a steady increase in video requests from agents, proving the value of video in driving property engagement and sales conversations.

Berkshire Hathaway HomeServices California Properties