Case Study: Western Financial Group improves technical design and search engine alignment with Lumar

Western Financial Group improves technical design across 20+ sites with Lumar

Western Financial Group, a diversified Canadian insurance services company, faced challenges in understanding and improving the technical performance of its more than 20 websites. Without the correct data, their process relied heavily on trial and error, making it difficult to identify issues and verify the impact of changes. They turned to the Lumar platform to help pinpoint and prioritize these technical problems.

Using Lumar, the team was able to identify key issues and improve their sites' overall technical design, leading to better alignment with search engine expectations. The solution provided data to verify improvements and helped educate their team to prevent future issues. As a result, Western Financial Group saw considerable improvements in technical performance, including enhanced availability, minimized broken links, and proper functionality of all pages and links.

Western Financial Group