Case Study: Otoshops boosts organic sessions by 182% with Lumar

Otoshops boosts organic sessions by 182% with Lumar

The customer, Otoshops, a used car marketplace in Turkey, faced significant technical SEO challenges including a high volume of non-200 status code pages, duplicate content, and a poor internal linking structure that hindered their organic search performance. These issues were identified through the Lumar platform, which revealed that 30% of all pages were not returning a 200 status code and key landing pages had a crawl depth of over 100.

Using Lumar's monthly crawls and reports, the vendor implemented a solution that involved fixing broken links, removing unnecessary redirects, eliminating duplicate pages from search indexes, and deploying an optimized internal link structure to prioritize key pages. As a result, Otoshops achieved a 182% year-on-year growth in organic sessions and increased the number of 200 status code pages on their site from 58% to 80%.

Otoshops