Case Study: Migros Türk Doubles Non-Branded Organic Search with Lumar

Migros Türk doubles non-branded organic search with Lumar

Migros Türk, one of Turkey's largest supermarket chains, faced a significant loss in organic search visibility following a major Google algorithm update. The performance marketing agency BoostROAS engaged Lumar and its platform to diagnose and prioritize technical SEO issues impacting the large site.

Using Lumar's crawling and reporting capabilities, the team implemented a series of fixes including enforcing consistent HTTPS usage, optimizing crawl budget by disallowing low-value parameter pages, improving XML sitemaps, and reducing redirect chains to improve load times. With Lumar's assistance, Migros Türk saw a 76% increase in organic traffic, a 106% growth in new users from search, and doubled the volume of its non-branded organic searches.

Migros Türk