Case Study: Impression boosts organic traffic and indexable pages with Lumar

Impression increases organic traffic 174% with Lumar

Impression, a digital marketing agency, struggled to efficiently crawl and analyze large websites for clients like travel brand Geronigo, which had low search visibility due to technical SEO issues. They turned to Lumar's website crawling and analysis platform to identify these problems, which included JavaScript rendering and IP-based content serving blocking Googlebot.

Using Lumar's data, Impression implemented a solution involving static HTML content and a revised internal linking strategy. This work, organized efficiently via Lumar's task management features, led to a 174% increase in organic traffic and an 815% increase in organic impressions for their client, while the proportion of indexable pages rose from 38% to 85%.

Impression