Case Study: Hotter boosts organic revenue with Lumar

HOTTER boosts organic revenue 39% with Lumar

The customer, Hotter Shoes, a UK-based shoe manufacturer, faced a challenge with its website's user experience and search engine rankings because it used the non-secure HTTP protocol. To improve customer trust and gain a ranking boost from Google, they needed to migrate the entire site to HTTPS. They used the comprehensive reporting features of the Lumar platform to identify and address technical issues prior to the migration.

With the assistance of Lumar's reporting, Hotter was able to execute a clean migration to HTTPS. This solution led to significant year-on-year improvements from organic search, including a 39% growth in revenue, a 37% increase in transactions, and a 30% uplift in sessions.

HOTTER