Case Study: Gulf News achieves seamless site migration and organic traffic growth with Lumar

Gulf News boosts organic sessions 72% with Lumar

Gulf News, a major English news publisher in the UAE, faced the challenge of migrating its large website of over 2 million pages to a new mobile-responsive framework. They needed an enterprise-level solution to manage the scale and complexity of this migration to avoid negative impacts on their organic search performance. They engaged Lumar (formerly Deepcrawl) for its enterprise crawler and professional services to provide technical support and data analysis.

Lumar implemented a thorough 10-point migration plan that included comprehensive data collection, redirect strategy, and multiple rounds of auditing. This solution ensured a smooth transition and acted as a catalyst for growth. As a result, Gulf News achieved a 72% increase in organic sessions and a 109% year-on-year increase in organic clicks post-migration.

Gulf News