Case Study: Cox Automotive achieves 17% organic traffic growth with Lumar

Cox Automotive boosts organic traffic 17% with Lumar

Cox Automotive, a major enterprise in the automotive industry, faced significant challenges in managing SEO across its large portfolio of websites, including legacy sites and dynamic listings pages. They needed to improve cross-team collaboration, identify rendering issues, and manage technical SEO at an enormous scale. To address this, they engaged Lumar's Analyze platform and Professional Services.

Using Lumar, Cox Automotive executed large-scale projects including comprehensive site monitoring and a major redirect initiative. The solution identified critical issues, such as a JavaScript rendering problem that, when fixed, led to an immediate 8% increase in organic traffic. Overall, their efforts with Lumar resulted in a 17% year-on-year increase in organic visits and a 10% lift in visits from redirected pages, demonstrating substantial measurable impact.

Cox Automotive