Case Study: Bulk simplifies SEO prioritization and manages a challenging site migration with Lumar

Bulk identifies 5,000+ extra redirects and speeds site migration with Lumar

Bulk, a major European e-commerce nutrition brand, faced challenges in prioritizing SEO issues and managing a complex site migration to a headless architecture. The company needed a clear way to analyze its 16 geographical domains without being overwhelmed by data. They utilized Lumar's Analyze service to gain clarity and streamline their workflow.

Lumar provided a centralized platform that simplified data visualization and prioritization, enabling Bulk's team to quickly identify and resolve critical issues. Following the migration, Lumar immediately detected over 5,000 problematic redirects, allowing for a swift resolution that prevented significant SEO damage. The solution saved the team significant time and provided the flexibility to run targeted crawls, resulting in a more proactive and efficient SEO strategy.

Bulk