Case Study: Arriva UK Bus achieves 50% conversion growth with Lumar

Arriva boosts digital conversions by 50% with Lumar

Arriva UK Bus, a public transport operator, needed to ensure a smooth SEO transition and maintain customer access when launching a new JavaScript-heavy website platform. To address this challenge, they partnered with the vendor Lumar, utilizing its technical SEO and website intelligence platform.

By implementing Lumar for ongoing crawls and analysis, the Arriva team identified and resolved errors like broken links that could hinder the customer journey. This solution from Lumar resulted in a +10% increase in search engine visibility after the site launch and, more significantly, drove a 50% increase in digital conversions, all while saving considerable internal time and resources.

Arriva