Case Study: Hubert Burda Media achieves a unified global digital workplace and 80% mobile adoption with LumApps

Hubert Burda Media A digital workplace to benefit from diversity

Hubert Burda Media, a European media group with 10,500 employees across 500 brands and 19 countries, needed to replace a dated in-house intranet to better align its decentralized profit centers and improve communication without sacrificing local autonomy. They selected LumApps to deliver a modern, mobile-friendly intranet (oneBurda) that could unite their international workforce, extend access to frontline staff, and integrate with existing productivity tools.

LumApps implemented the oneBurda platform—integrating Microsoft 365, a mobile app with QR-code onboarding for frontline workers, social Spaces/oneWall, and an AI chatbot (oneAi)—to create a single hub for communication and collaboration. The result: within months LumApps helped double distribution/access metrics, achieve an 80% mobile adoption rate, create 150+ communities, boost training participation by 30%, generate 3,000+ user posts and 18,000 likes in the first six months.

Hubert Burda Media

Lukas Koschnitzke

Head of Corporate Channels