Case Study: Rent the Runway turns influencer content into scalable growth with Lumanu

Rent the Runway - Customer Case Study

Rent the Runway, a subscription fashion service, had invested heavily in organic influencer content but struggled to turn that creator activity into a scalable acquisition channel. Before Lumanu, gaining advertiser access from influencers was tedious, content edits required repeated back-and-forth, and there was no centralized view of permissions or performance across teams.

With Lumanu, Rent the Runway automated influencer advertiser access, content permissions, and asset sharing so creator content, identities, and audiences could flow directly into Facebook and Instagram ad workflows. The brand used influencer creatives for prospecting and retargeting, A/B tested multiple variants, and built custom audiences from influencer traffic; results included activation of 100+ influencers, affiliates, and ambassadors, a 20% increase in unique retargeting audience size, and influencer retargeting that exceeded brand CPA benchmarks by more than 25%.

Rent the Runway