Case Study: Appaman turns influencer content into measurable e-commerce growth with Lumanu

Appaman - Customer Case Study

Appaman, a New York-based children’s apparel brand, wanted to improve how it measured and tested influencer marketing beyond simple coupon-code tracking. The company was looking for a more scalable way to understand the impact of authentic influencer content across the customer journey, and turned to Lumanu to help.

Using Lumanu, Appaman was able to measure influencer performance more holistically, from product page views and add-to-carts to checkouts and purchases, while also re-engaging warm audiences exposed to influencer content. As a result, Appaman turned influencer marketing from a branding channel into a more attributable acquisition channel, and Lumanu now helps them identify top-performing influencers, optimize content, and share performance data back to creators for stronger partnerships.

Appaman

Piper Parsley

Head of Marketing