Case Study: Merative creates a unified digital brand and improved customer journeys with Lullabot

Merative boosts newsletter signups and unifies six product lines with Lullabot

Merative, formerly IBM Watson Health, needed to unify its six distinct product lines under its new brand identity and optimize its digital customer touchpoints. To accomplish this, they partnered with Lullabot for strategic design and branding expertise.

Lullabot implemented a comprehensive solution by creating a unified design system and extending it across the website and all digital channels. They redesigned customer touchpoints, including email campaigns and a product microsite, which led to a refined customer journey map and a significant increase in newsletter signups. The vendor's work empowered Merative's teams with new tools and templates for future use.

Merative