Case Study: Diversified Management Group increases revenue and reduces cart abandonment with Lula Commerce

Diversified Management Group Optimizes Menu Offerings & Increases Revenue 2x

Diversified Management Group (DMG), a manager of over 90 convenience stores, faced a challenge with its new online ordering service. Their limited menu of 200 SKUs resulted in poor performance metrics for cart abandonment and returning customers, trailing behind other retailers. They partnered with Lula Commerce to address this digital commerce shortcoming.

Lula Commerce utilized its proprietary Menu Analysis tool to expand DMG's digital menu offerings significantly. The solution identified 14 new categories to add across delivery platforms, increasing the menu count from under 200 to over 2,000 items. This strategy, implemented by Lula, led to a 223% increase in same-store revenue, an 86% decrease in cart abandonment, and a 74% increase in returning customers after a successful pilot and full rollout.

Diversified Management Group