Case Study: Zeeman creates spring campaign visuals in any weather with Lukkien virtual production

Zeeman creates a spring campaign in winter with Lukkien's virtual production

The Dutch retail chain Zeeman faced the recurring challenge of producing marketing materials for its spring collection during the winter season, requiring a sunny outdoor setting that was impossible to achieve naturally. To overcome this, they partnered with the agency Lukkien to utilize virtual production services.

Lukkien built a realistic, generic European park setting inside their studio using a combination of a physical set and an LED volume. Their team meticulously matched lighting, including its direction, temperature, and intensity, to create a convincing spring atmosphere. This virtual production solution by Lukkien successfully enabled Zeeman to shoot its campaign on schedule, regardless of the adverse outdoor weather conditions.

Zeeman