Case Study: Rituals creates a magical digital winter wonderland with Lukkien

Rituals launches a 30-second winter animation with Lukkien

The beauty and wellness brand Rituals partnered with Lukkien to create a festive digital campaign for their 2024 advent calendar. The challenge was to bring a magical winter world to life for a 30-second animation that captured the warm, festive atmosphere of the holiday season.

Lukkien developed a solution that combined unique hand-drawn 2D characters with a detailed 3D environment, all created digitally without physical sets. The vendor used its in-house render farm to build a layered and enchanting world for the final animation. This approach successfully delivered a captivating digital winter wonderland for Rituals' campaign.

Rituals