Case Study: Playmobil brings Princess Magic to life with Lukkien’s virtual production and 3D animation

Playmobil launches Princess Magic TV spot with Lukkien in 26 production roles

Playmobil engaged Lukkien to bring their new "Princess Magic" world of air castles, unicorns, and fairy tales to life for an international television campaign. The challenge was to create a spot that effectively combined fantasy and fun to showcase the new product line.

Lukkien's solution was a comprehensive production combining a studio shoot with an LED wall and 3D animation. The vendor successfully produced a TV spot that captured the magical, rose-colored glasses perspective of the new Playmobil world, effectively launching the product to an international audience.

Playmobil