Case Study: Mitsubishi Launches the All-New COLT with Lukkien’s Virtual Production and Content Suite

Mitsubishi launches the All-New COLT across 16 countries with Lukkien

The automotive manufacturer Mitsubishi faced the challenge of launching their new COLT model globally while preventing its premature exposure. They partnered with the vendor Lukkien to create a large volume of high-quality visual assets for the reveal, requiring a secure and controlled production environment.

Lukkien implemented a solution using their Virtual Production studio, a Bolt robot arm, and CGI specialists to film the car "driving" through a custom-built 3D environment. This approach allowed for the creation of unique and realistic driving shots and hero images without risk. For the launch, Lukkien produced a global reveal video and an interactive webcast that aired simultaneously across 16 different countries on 17 international Mitsubishi websites, successfully executing the vehicle's European premiere.

Mitsubishi