Case Study: JBL brings Wave 2 earbuds and Junior headphones to life with Lukkien virtual production

JBL creates 6 immersive scenes in one production run with Lukkien

Lukkien was engaged by JBL to produce dynamic marketing content for its Wave 2 earbuds and Junior headphones. The challenge was to create a variety of immersive lifestyle settings for the products in a single, efficient production run, merging both real-world and digital elements.

To achieve this, Lukkien implemented a virtual production solution. Using only two physical sets combined with four custom virtual environments, they recreated a range of scenes including an airport, a rooftop, and a plane interior. This approach allowed Lukkien to efficiently deliver a rich variety of high-quality, innovative films that highlight the JBL products in diverse and appealing scenarios.

JBL